SERVICES
Content is the foundation for relationships: with your audience, investors, shareholders, existing customers and prospect clients. Content is also a tool to establish a common ground and a shared language for dreams, goals and objectives.
Wherever you are in your journey, here's how I can help you leverage content to achieve your goals.
CREATING
YOUR ONLINE IDENTITY
​You may have a fantastic product or groundbreaking technology and even a few investors lined up. You either have zero identity assets online, or you do, but they’re not up to par. Rumor has it that content is essential, but you have no idea where to start.
Sounds familiar? You’re not alone.
We can break this down together, identify your goals, and bring your message to the world.
BEST FOR
Seed-stage / early -stage startups and other businesses
DELIVERABLES
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Corporate website copy
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Landing pages
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Product copy
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Investors pitch
STRATEGIZING CONTENT
CREATION
Shaping a results-driven content plan that boosts marketing and sales is no child’s play, although it can be fun. I can identify the building blocks, channels and resources your company needs to create a successful plan fit to the size of your business.
BEST FOR
Young companies who already have working digital assets
DELIVERABLES
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Brand and product narrative and messaging.
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A content plan that covers media channels, topics and formats.
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Content-driven solutions for specific challenges such as low user engagement, inability to grab the desired audience's attention, etc.
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Resource, talent and capabilities assessment.
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Content creation and execution.
OPTIMIZING CONTENT
& COPY
If you already have sound digital assets that promote your business, you can probably get even better, measurable and trackable business results with the right content optimization plan. Based on your data, I can identify opportunities for optimization and guide you through the steps of running changes and tracking the results.
BEST FOR
Mature companies that regularly use content to reach their audience
DELIVERABLES
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Structured analysis of opportunities for copy improvements that get results.
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Formulas for content optimization informed by business needs and audience behavior.
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Ideation for alternate messaging and copy.
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Guidance and consultation for
in-house talent and outsource specialists.