PORTFOLIO
My experience runs well beyond the realms of content, and I have a holistic understanding of all things web: marketing, product and business. My approach is structured, thought out and down-to-earth, with just enough spice and a lot of soul. Check out select projects.
IDENTITY & BRAND
Shaping a narrative that communicates your company’s story and serves as the bedrock for your entire messaging scheme
CONTENT
STRATEGY
Designing a roadmap of content creation and distribution to achieve business, marketing and relationships goals
CLIENTS INCLUDE
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HiBob
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Maytronics
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Natural Intelligence
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Better Impression
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Entail
PITCH
DECKS
Showcasing companies and ideas in a presentation designed to win the hearts and pockets of investors
CLIENTS INCLUDE
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Brainvivo | Neurotech
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Sindiana | Defense tech
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Cello | Mobility
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Pro-Sphera | Climatech
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MAPLE | Fintech
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Prime London Property | Real estate
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Exon | Adtech
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Helfy | Health tech
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Visor I Insurtech
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Deliveright I Delivery
KEYNOTE PRESENTATIONS
Writing your speech and accompanying deck to mobilize audiences in public conferences and internal forums
CLIENTS INCLUDE
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HiBob
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Elad Software
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Kornit Digital
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Natural Intelligence
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Exon
MARKETING WRITING
Creating conversion-driving and retention-nurturing assets, from landing pages to email marketing - and everything in between
UX WRITING
Crafting the guiding copy directing customers while interacting with your product
SELECT WORK
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NI | B2B partners onboarding view >
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Plannie | App copy for the app >
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Growthspace | SaaS platform
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Photomyne | App copy for the app >
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Circles | B2C user onboarding
WORKSHOPS
Interactive sessions centered on the why and the how of effective content work
The Content Strategy Masterclass
Bridging business goals with storytelling to drive audiences to feel and act
The Brand Messaging Quest
A guided session to define your brand’s voice across channels and audiences
The Content Optimization Workshop
Methodizing content and copy experimentation and A/B testing